This project, which combines Philippe Starck, one of the world's most important designers, and Project's Hotels & Resorts, one of the world's leading hotel groups, in the same complex, will be one of the most valuable properties of the region in Istanbul.

Project Brand, one of Asia's largest companies; is a global company operating in real estate, tourism, information, entertainment, cinema, hotel management and football industries. This Group, the world's 20th richest businessman in China, is China's largest real estate company at the same time. The Group aims to be among the world's largest multinational companies with assets of $ 200 billion by 2020, market value of $ 200 billion, revenue of $ 100 billion and net profit of $ 10 billion who shown among the "Most Powerful People in the World" by Forbes magazine.

Project is located on the Basın Express Road, a point where the city's transportation network is very common point which is main arteries such as TEM and E-5, public transportation alternatives such as metro and Metrobus are concentrated around the project. Project, which is in the forefront of being the closest hotel to the third airport planned to be opened in the near future, is also located a few minutes away from Yesilkoy Ataturk Airport.

The 150-room hotel in the project is the first hotel in Europe, 320 residence apartments located in the hotel building will also operate in this project.

Location's importance and advantages for investment,business and living:

1-      Location is the only road which connects 4 main high-ways in İstanbul to each other; coastal high-way (Sahil yolu), E-5, TEM (E-80) and North Marmara (Kuzey Marmara) high-way.
2-      It is the only road which connects ATATÜRK AİRPORT directly to the NEW AİRPORT.
3-      It also is located between the old city and new İstanbul.
4-      Project road is called by MASLAK 2, because there are a lot of
trading and business centers, a lot of 5 stars hotels, shopping malls, universities and hospitals located on this road.
5-      The most important and huge hotels' brands are located on this road.
6-      This road is located near to CNR exhibition center; the most important exhibition center in Turkey.
7-      Basın ekspres leads you too WORLD TRADE CENTER, The biggest wholesalers market in Turkey and The biggest furniture market in Turkey.
8-      There are various means of transportations in this main road like,metro stations, bus stations, Taxi stations and so on....